In 2012, DNA forged an artistic partnership with Mary Williams, "Nightsong"
. We wanted to begin offering vendors the opportunity to work with talented artists from our site and gallery, who could offer artistic vision of great magnitude to products that are so deserving of such artistry.
Mary began working with our team of creators. She was able to successfully communicate her vision in a variety of artwork used not only to promote product on store pages, but across the site as well: front page, banners, etc.
When we began planning our 2012 sale, we had one idea in mind "End of Days". Since the apocalypse was supposedly at our back door, our creative bent was on artwork that depicted this theme. Mary provided spectacular work that captured the essence of an apocalyptic end of days with use of huge winged creatures, and a sense of barren desolation that would follow such a holocaust. One of the ideas we had was to create from Steven King's "Last Stand", the walkin dude.
The day finally arrived to view the drafts. I know Mary's work is always good, so I wasn't worried, more excited than anything. When we clicked on the links provided and saw what she created, we were in a phrase "over the moon". Our theme, our idea had finally come to life artistically.
Its not only important to have a sale to allow customers a chance to get incredible savings, its important to represent that sale by allowing the world a glimpse of how the product works in a piece of art.
So as the DNA Sale Newsletters began rolling out, Nightsong captured the spirit of that sale, and her work was a monument to a years hard work, a little tongue in cheek verbal advertisement, and she took store product and made it shine.
With only two weeks to go, we started discussions on our Holiday theme, "A Silent Night". Mary embraced the creative direction we gave her in a number of ways, by our directive which was the poignancy of a cold winter night, the struggle to survive, combined with the icy blues of winter. Her idea of a woman holding an injured animal under a bridge was incredible. She also offered us the warmth and spirit of Christmas, mother and child reading by a fire. Then she gave free reign to the artist within in, and presented the mermaid image. It is beautiful.
Mary's sense of artistry encompasses so much emotion and idea. She is a stickler for detail, and her skills in Poser allow her to add all the bells and whistles that really of how far we've come as artists and creators for the Poser software.
We hope you enjoyed seeing all her images, we worked very hard this year to want to inspire everyone to dig a little harder, learn a little more, and create fantastic images.
A Happy New Year to you all, wishing you great art, and a year full of creativity from all of us at Runtime DNA!